'SpongeBob vs. the Big One' is Basic Cable's Number-One Kids' Telecast, Scores 5.8 Million Total Viewers
Highlights for "SpongeBob vs. the Big One" include: -- The half-hour SpongeBob special (Friday, April 17 ,8 p.m. ET /PT) was basic cable's number-one kids' show for the week (4/13/09-4/19/09 ) with 5.8 million total viewers (+142% in delivery over last year's like time period). -- "SpongeBob vs. the Big One" was the number-one telecast on all of broadcast and cable television for the week with K2-11 and K6-11. -- The special episode garnered triple-digit rating increases with all core kid and tween demos, averaging a 9.4/3.3 million kids 2-11 (up +135%); a 9.6/2.0 million kids 6-11 (up +113%), and a 6.4/1.4 million tweens 9-14 (up +121%). -- The telecast was broadcast and basic cable's fifth highest-rated telecast for 2009 with kids 2-11 and the fourth highest-rated show with kids this year on basic cable. -- The special episode was Nickelodeon's fifth highest-rated telecast with total viewers in 2009. -- "SpongeBob vs. the Big One" was the highest-rated SpongeBob telecast in 2009 with all demos. -- Spongebob.com had its most trafficked week ever (4/13/09-4/19/09 ) with 2.1 million unique visitors (+38% over last week); 22 million page views (+40%); and 10.4 million total game sessions (+29%). -- The "SpongeBob vs. the Big One" trailer was the number-one video for the week. Related programming on Nick.com brought in nearly 10 million streams sinceMarch 19 (source: Omniture SiteCatalyst).
Additionally, the Penguins of
SpongeBob SquarePants has emerged as a pop-culture phenomenon and one of
the most popular series in kids' television history. It has been the
number-one animated program with Kids 2-11 for seven consecutive years and its
Saturday morning airing ranks as the top-rated program on television among
Kids 2-11. With 45 million Adults 18+ monthly viewers, adults represent
approximately one-third of the SpongeBob audience (
Nickelodeon, now in its 30th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and production
in the
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