May 28, 2009

BET Presents the 'Best Church Choir In America' in a One-Hour Documentary, 'How Sweet The Sound'

Television Special Produced by @radical.media, Directed by Joe Berlinger & Bruce Sinofsky, Premiering Sunday, May 31 at 11:00 a.m.*

NEW YORK, May 28 -- HOW SWEET THE SOUND, a documentary produced by @radical.media, tells the story of talented gospel choirs from coast to coast competing in Verizon Wireless' How Sweet the Sound -- a series of regional competitions in major U.S. cities -- all culminating in a roof-raising, powerhouse grand finale competition in Atlanta. One by one, each choir will take the stage for the ultimate quest of being named the "Best Church Choir in America." The one-hour special, premiering Sunday, May 31, at 11:00 a.m.* on BET, features choir members sharing how they provided support and inspiration for each other and how love, faith, commitment and determination allowed them to overcome the hurdles in their lives.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070716/BETNETWORKSLOGO )

HOW SWEET THE SOUND is filled with passion, energy and the very best contemporary gospel music. The documentary is directed by Joe Berlinger and Bruce Sinofsky.

Coming off the success of the 2008 tour, Verizon Wireless' "How Sweet the Sound" choir competition is back in 2009 to search for the "Best Church Choir in America." The gospel trail leads back to the 11 cities featured in the documentary as choirs compete for this year's honors and the chance to win up to $50,000 in cash and prizes.

For more information and 2009 registration, visit www.howsweetthesound.com. For more information about BET Networks, please visit www.bet.com.

*All times Eastern/Pacific

About BET Networks

BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 98 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of businesses extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET Digital Networks -- BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

About @radical.media

@radical.media is a multi-platform, integrated media and entertainment company that produces and distributes television, feature films, commercials, digital content and design. @radical.media has produced award-winning projects, including the Academy Award®-winning documentary "The Fog of War"; the Grammy Award-winning "Concert for George"; the pilot episode of the Emmy and Golden Globe-winning series "Mad Men"; the Emmy-winning "10 Days That Unexpectedly Changed America" for the History Channel; the critically acclaimed series "Iconoclasts" for the Sundance Channel and the recent MTV documentary "Britney: For The Record," among many others.

SOURCE BET Networks

CONTACT:
Tracy McGraw of BET Networks, +1-212-205-3013
tracy.mcgraw@bet.net
or
Samantha Faith Kane for @radical.media, +1-212-373-6132
Samantha.Kane@pmkhbh.com

/Photo: http://www.newscom.com/cgi-bin/prnh/20070716/BETNETWORKSLOGO http://photoarchive.ap.org PRN Photo Desk, photodesk@prnewswire.com/ /Web Site: http://www.bet.com


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