Breaks Cable Records as Best Unscripted Debut since 2012
Nearly 10 Million Viewers Tuned in across Premiere Weekend
The Fastest Growing Network in Prime Closes Third Consecutive Quarter
of Growth for the First Time in Seven Years
NEW YORK--(BUSINESS WIRE)--
On the heels of MTV closing out its third consecutive quarter of prime
growth - the fastest growing cable network - scored its highest rated
series debut on Live+3 with "Jersey Shore Family Vacation."
Further cementing its dominance, "Jersey Shore Family Vacation" was the
most watched unscripted debut on cable since 2012 on both LSD and Live+3.
After reaching a cable milestone with the LSD premiere, MTV cracked a
4.2 average rating in its core demo of P18-34 in Live+3. The LSD P18-34
rating grew an impressive 43% with three additional days of playback
which increased total viewers by one million, to 3.6 million overall.
Across all plays in its premiere weekend, "Jersey Shore Family Vacation"
reached nearly 10 million total unique viewers.
The "Shore" franchise is an MTV worldwide phenomenon that features such
hits as "MTV Floribama Shore" currently shooting its second season,
"Geordie Shore" in the UK, "Gandia Shore" in Spain, "Warsaw Shore" in
Poland, "Acapulco Shore" in Mexico and "Super Shore."
"Jersey Shore Family Vacation" features original housemates Deena Nicole
Cortese, Paul "Pauly D" Delvecchio," Jenni "JWOWW" Farley, Vinny
Guadagnino, Ronnie Ortiz-Magro, Nicole "Snooki" Polizzi and Mike "The
Situation" Sorrentino who reunite in Miami for the vacation of a
lifetime.
Source: Nielsen data; highest rated series premiere on MTV based
on L3/P18-34 coverage ratings, excludes tentpole days; best unscripted
cable debut based on L3/P18-34 impressions across ad supported cable,
new series premiere telecast; nearly 10 million viewers claim based on
total viewer P2+ reach 000s/6 min qual—across all premiere/repeat
telecasts of JSFV on MTV from 4/5-4/8—L3 for 4/5, LSD for 4/6-4/8;
fastest growing cable net- among top 50 cable nets, based on L3/P18-34
prime (M-Su/8p-11p) impressions from 6/26/17-4/1/18, all nets growth
based on YoY L3/P18-34 coverage ratings from 6/26/17-4/1/18 vs.
6/27/16-3/26/17.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180410006663/en/
For MTV
Michael Fabiani
Michael.Fabiani@viacom.com
Source: MTV
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