Renowned director makes first foray into virtual reality platform,
offering battling robot game free to fans through IMAX partnership at
select AMC Theatres® locations in NYC and Los Angeles
LOS ANGELES--(BUSINESS WIRE)--
Fans of the Transformers movie franchise will finally know what it's
like to battle a Decepticon up close and personal, as film director
Michael Bay takes VR to the next level with "Transformers: The Last
Knight" VR Experience, Friday, June 30 for a limited time, free of
charge, only in the IMAX VR centres at AMC Kips Bay 15 in New York City
and across from The Grove in Los Angeles and in select AMC Theatres
lobbies.
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"Transformers: The Last Knight Virtual Reality Game" (Graphic: Business Wire)
"I wanted to do something special for fans, to let them feel what it's
like to be in the middle of intense Transformers action," commented Mr.
Bay. "ILMxLAB was a great partner in delivering this experience, and
pushing the envelope of what VR can do."
The five-minute virtual reality game was produced by Mr. Bay in
collaboration with the team from San Francisco-based ILMxLAB, in
cooperation with Paramount Pictures, and provides the HTC Headset
single-player experience of actually joining the hero Autobots and
facing off against the Decepticons in a fast-paced shooter game. The
result is a VR showdown putting fans right into the intense action of
the Transformers movie franchise.
"We are thrilled to deliver ‘Transformers: The Last Knight' VR
Experience to AMC guests in New York and Southern California," said
Elizabeth Frank, Executive Vice President, Worldwide Programming & Chief
Content Officer, AMC Theatres. "The VR experience produced by Michael
Bay is a wonderful way for our guests to immerse themselves in the
Transformers world, and it is a perfect complement to our IMAX VR at AMC
Kips Bay 15 VR Centre."
"Transformers: The Last Knight" VR Experience will be available
beginning Friday, June 30, free of charge, ONLY at the IMAX VR Centre
across from The Grove in Los Angeles and at the IMAX VR Centre at AMC
Kips Bay 15 in New York City, as well as AMC Theatres locations in New
York City at the AMC 34th Street and AMC Lincoln Square 13
and at the AMC Orange 30 in Southern California. This is a limited run,
only available in these theaters and these two existing IMAX VR centres.
"We've been longtime partners with Paramount and Michael Bay on the
Transformers franchise, and look forward to delivering this exciting new
experience in IMAX VR," said Greg Foster, CEO of IMAX Entertainment and
Senior Executive Vice President, IMAX Corp.
The "Transformers: The Last Knight" VR Experience is a single-player,
fast-paced VR shooter game that teams you with Optimus Prime, Bumblebee
and Hound to recover a powerful weapon from the Decepticons. The player
must work to protect and securely transport the weapon in order to
prevent the destruction of a nearby metropolis. The experience opens
with you in immediate peril, pressured by Decepticons attempting to
steal back the weapon. Battling and racing through the countryside and
then the outskirts of town, you are ultimately pinned down for a final
climactic showdown.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a major global producer and
distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB,
VIA), home to premier global media brands that create compelling
television programs, motion pictures, short-form content, apps, games,
consumer products, social media experiences, and other entertainment
content for audiences in more than 180 countries.
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary
software, architecture and equipment to create experiences that take you
beyond the edge of your seat to a world you've never imagined. Top
filmmakers and studios are utilizing IMAX theatres to connect with
audiences in extraordinary ways, and, as such, IMAX's network is among
the most important and successful theatrical distribution platforms for
major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices
in London, Dublin, Tokyo, Shanghai and Beijing. As of March 31, 2017,
there were 1,226 IMAX theatres (1,121 commercial multiplexes, 14
commercial destinations and 91 institutions) in 75 countries. On Oct. 8,
2015, shares of IMAX China, a subsidiary of IMAX Corp., began trading on
the Hong Kong Stock Exchange under the stock code "HK.1970."
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D
Experience®, The IMAX Experience®, IMAX Is Believing® and IMAX nXos® are
trademarks of IMAX Corporation. More information about the Company can
be found at www.imax.com.
You may also connect with IMAX on Facebook (www.facebook.com/imax),
Twitter (www.twitter.com/imax)
and YouTube (www.youtube.com/imaxmovies).
About AMC Entertainment Inc.
AMC is the largest movie exhibition company in the U.S., in Europe and
throughout the world with approximately 1,000 theatres and 11,000
screens across the globe. AMC has propelled innovation in the exhibition
industry by: deploying more plush power-recliner seats; delivering
enhanced food and beverage choices; generating greater guest engagement
through its loyalty program, web site and smart phone apps; offering
premium large format experiences and playing a wide variety of content
including the latest Hollywood releases and independent programming. AMC
operates among the most productive theatres in the United States' top
markets, having the #1 or #2 market share positions in 22 of the 25
largest metropolitan areas of the United States, including the top three
markets (NY, LA, Chicago). Through its Odeon subsidiary AMC operates in
14 European countries and is the # 1 theatre chain in Estonia, Finland,
Italy, Latvia, Lithuania, Spain, Sweden and UK & Ireland. amctheatres.com
About ILMxLAB
The pioneering spirit that inspired storytellers and technical artists
to improvise, innovate, and imagine a galaxy far, far away is built into
the DNA of ILMxLAB, the new laboratory for immersive entertainment.
Building on groundbreaking R&D work in real-time graphics and virtual
production, the combined talents of Lucasfilm, Industrial Light & Magic,
and Skywalker Sound are reinventing the way stories are told and
experienced, connecting artists with their audiences like never before.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170629006045/en/
Paramount Pictures Corporation
Los Angeles
Michelle Rydberg
323-956-4807
michelle_rydberg@paramount.com
or
New
York
Erin Bruce
212-846-4301
erin_bruce@paramount.com
Source: Paramount Pictures Corporation
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