Paramount Pictures Heats Up "BAYWATCH" Film Release with Partner Campaigns
Under Armour, Sprint, Samsung,
"These partnering companies have truly tapped into the comedic tone and
iconic beach lifestyle that is the new BAYWATCH movie," said
The list of participating brands include:
-
UNDER ARMOUR - created the iconic custom swim suits and life guard
gear seen in the film, and is offering inspired-by apparel and
swimwear on UA.com
and at select Under
Armour Brand House stores.
- SPRINT - features custom BAYWATCH-themed "SprintWatch" digital spots helping customers save money with Sprint's Unlimited Plan.
- SAMSUNG - offering a special promotion of the waterproof Galaxy S8 this weekend at their Samsung 837 event location in NYC whereby consumers will reach into a pool of submerged phones to reveal their movie themed prize.
- BLOOMINGDALES - the National retailer has decked NYC 59th Street flagship store windows with a BAYWATCH themed interactive display, produced a swimwear fashion show hosted by the film's star Ilfenesh Hadera, and offering BAYWATCH gift with purchase of swimwear at all their store locations.
- MASTERCRAFT - whose boats are featured prominently in the film, have in-dealership promotional campaign, movie ticket giveaway plus digital and print media.
-
COAST SOAP - featuring special edition BAYWATCH packaging on their
classic scent Coast 8-bar and body wash products sold at retail
locations nationally and the "Coast
$5,000 Always to the Rescue" sweepstakes offering a lucky consumer the chance to win a trip toMiami !
-
CRUNCH GYM - offering a two month BAYWATCH Beach Body group class
work-out program exclusively at select locations in NY, LA,
Miami , andSan Francisco , and will also host movie-themed in-club takeover nights complete with ticket giveaways, photo opportunities, and a sweepstakes!
- ROCKSTAR ENERGY DRINK - features a national sweepstakes alongside in-store signage and a digital campaign.
In addition to the brand partner campaigns, a new roster of BAYWATCH movie licensees has developed products themed to the film. These top-tier companies (by category) include:
Apparel & Accessories: Under Armour,
TSI, ACDC, Sugar Clothing,
Footwear: BM Fashion
Beach Towels & Bags: Franco, Skybrands
Sunglasses: Knockaround
Health, Beauty & Personal Care: Cinema
Secrets,
Costumes: Rasta Imposta & Smiffy's
Novelties: Surreal
Die-cast: Greenlight Collectibles
Wall Decor, Posters & Standees: Pyramid, Trends, ACCO Brands, Advanced Graphics
Mobile:
About
View source version on businesswire.com: http://www.businesswire.com/news/home/20170525006191/en/
323-956-2821
kmk@paramount.com
Source:
News Provided by Acquire Media