Nickelodeon Unveils New Global Line of Consumer Products for Teen Sensation JoJo Siwa
Products Rolling Out Across Categories Including Apparel,
Accessories, Home, Toys, Party, Publishing and More in
Danskin to Introduce The JoJo Collection, its First-Ever Kids' Co-Branded Line of Dance, Athleisure Wear and Accessories
Share it: @Nickelodeon @ItsJoJoSiwa
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JoJo Siwa Nickelodeon. Photo:
Select items in the JoJo Siwa consumer products line, including first to
market retail exclusives and direct to retail programs at select
retailers, are available in stores now in the
"JoJo Siwa burst into the Nickelodeon family last fall and we, much like
our audience, have fallen in love with her fun and vibrant personality
as well as her stance against bullying," said
"I am so excited to announce all of the amazing products that are coming
out for my brand all over the world!" said
Drawing upon Siwa's dance background, Nickelodeon's new partnership with Danskin will introduce the first-ever kids' co-branded dance, athleisure and accessories collection for the brand. The powerhouse collaboration under JoJo's namesake launches spring 2018 and will feature traditional dance wear (leotards, tights, dance skirts, tutus and legwarmers), alongside a colorful collection of athleisure wear (fashion tops, sweatshirts, hoodies, leggings, skorts, joggers, sportsbras, biketards and crop tops) and accessories (dance bags, backpacks, totes, purses and headwear).
Siwa's signature bows from H.E.R. Accessories continue to gain popularity as distribution expands to multiple retail channels.
Additionally, Just Play is introducing a
Nickelodeon is teaming up with the following partners on
-
Accessories from ABG Accessories (headwear and cold weather),
Accessory Innovations (bags and backpacks, headwear and cold weather),
Accutime Watch Corporation (watches), FAB (bags and backpacks), Fantasia Accessories (hair accessories and jewelry), Global Design Concepts (bags and backpacks), H.E.R. Accessories (bows and jewelry),Jacmel Jewelry Inc. (costume and fine jewelry), Pan Oceanic (Sunglasses), and Starlight Accessories (sunglasses), -
Apparel from Freeze (t-shirts),
Bentex (t-shirts and sportswear), GBG (sleepwear) Handcraft (intimates),High Point (Hosiery) and Mad Engine (t-shirts and sportswear) - Arts & Craft from Spin Master's Cool Maker line (bow maker and accessory pack)
- Cosmetics from GBG
- Costumes from Rubie's
- Dance and Athleisure wear from Danskin
- Direct to Retailer Exclusives with Justice (apparel and accessories)
- Dress Up and Role Play from Just Play
- Electronics from iHome (karaoke machine, headphones, microphone, selfie stick)
- Fashion Dolls from Just Play
- Footwear from ACI
- Games and Puzzles from Cardinal (Dance Dice and Bust a Bow)
-
Home Goods from
Jay Franco (bedding, room décor and throws) -
Party from American Greetings (greeting cards)
Decopac (photocakes) andUnique Industries, Inc. - Plush from Just Play
- Publishing from Abrams (interactive journal, craft book and photographic book) and Bendon (tween activity book)
- Subscription Box from CultureFly
- Stationery from Trends and Tri-Coastal
On air, Siwa can next be seen in Nickelodeon's
Siwa quickly realized she had a love for dance at age two and began
taking classes in tap, jazz, hip hop and ballet. She auditioned for
season two of Abby's
About Nickelodeon
Nickelodeon, now in its 38th year, is the number-one
entertainment brand for kids. It has built a diverse, global business by
putting kids first in everything it does. The company includes
television programming and production in
View source version on businesswire.com: http://www.businesswire.com/news/home/20170523006184/en/
Media:
Nickelodeon
Talia.Yates@nick.com
Source: Nickelodeon
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