Colleen Fahey Rush Named Executive Vice President, Insights & Audience Science, and Chief Research Officer of Viacom Media Networks
Appointment to Drive Research Insights Across Media Networks
NEW YORK--(BUSINESS WIRE)--
Viacom Inc. (NASDAQ: VIAB, VIA) today announced the appointment of
Colleen Fahey Rush as Executive Vice President, Insights & Audience
Science, and Chief Research Officer of Viacom Media Networks, effective
Reporting directly to Sarah Levy, Chief Operating Officer of Viacom's
Global Entertainment Group, Rush will be responsible for Viacom Media
Networks' now united Research & Audience Science team. In addition to
continuing to lead the central Research & Analytics function, she will
assume oversight of the dedicated research teams for MTV, VH1, Comedy
Central, BET, Paramount Network, TV Land and CMT, as well as Viacom's
Audience Science team, which creates advanced digital products and
solutions. The Nickelodeon Research team will continue to have a dotted
line report to Rush.
In her expanded role, Rush will oversee efforts to harmonize and
leverage media analytics and consumer insights across Viacom's portfolio
of networks to support day-to-day operations, including informing
programming decisions, marketing strategies and audience development. By
incorporating Viacom's Audience Science and Research teams, Rush will
manage the prioritization and resourcing of digital solutions in service
of Viacom's brands.
Sarah Levy said, "In Colleen's 20 years at Viacom, she has been
invaluable in helping us to better understand the quickly evolving media
landscape - making us smarter on topics ranging from new consumption
trends to emerging technologies and cross-platform measurement tools. As
research and analytics increasingly support everything we do, I am
confident that having Colleen at the helm will allow us to unlock an
ever growing number of valuable insights into our audiences."
Rush said, "I'm thrilled to step into my new role and help move our
company closer to becoming One Viacom. By bringing together the
incredibly talented executives in our newly united Research & Audience
Science group, we will be better equipped than ever to collaborate,
share rigorous consumer insights and deliver the very best of Viacom to
Rush most recently served as Executive Vice President and Chief Research
Officer of Viacom Media Networks. Previously, she was Executive Vice
President of Strategic Insights & Research at Viacom Media Networks and
before that Senior Vice President, Research & Insights for VH1, CMT and
Logo. Before joining Viacom in 1996, she was an Associate Partner and
Director of Research at J. Walter Thompson. Rush is the chairman of the
Coalition for Innovative Media Measurement (CIMM). She is also the
former chairman of the Advertising Research Foundation (ARF) and
currently serves on the board of directors.
Rush holds a BS in Communications from Cornell University and an MBA
from New York University's Stern School of Business. She is on the
Advisory Board for Cornell's Department of Communication.
Viacom is home to premier global media brands that create compelling
television programs, motion pictures, short-form content, apps, games,
consumer products, social media experiences, and other entertainment
content for audiences in more than 180 countries. Viacom's media
networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET,
CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel
5 (UK), Telefe (Argentina) and Paramount Channel, reach over 3.9 billion
cumulative television subscribers worldwide. Paramount Pictures is a
major global producer and distributor of filmed entertainment.
For more information about Viacom and its businesses, visit www.viacom.com.
Keep up with Viacom news by following Viacom's blog at blog.viacom.com
and Twitter feed at www.twitter.com/viacom.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170407005545/en/
Alex Rindler, 212-846-4337
on behalf of Viacom Inc.
Matthew Glasser, 646-805-2063
Source: Viacom Inc.
News Provided by Acquire Media
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