Top-Rated Nickelodeon Charts Path Beyond TV, Details Content Pipeline of Almost 700 New Episodes in Every Genre
Guided by Audience Insights, Number-One Kids' Net Readies New Shows, Specials and On-the-Ground Events Expanding Its Global Footprint
Highlights from Network's Annual Upfront Presentation Include
Appearances by Music and TV Superstar
Nickelodeon--the number-one kids' network--heads into the new season
with a content pipeline for every genre kids love, filled with almost
700 episodes of new and returning series across its platforms in
preschool, animation and live action; TV movies and tent-pole events;
and real-world experiences that will grow the brand further beyond
television. Guided by the audience in everything it does, Nickelodeon
uses its research insights to create the most relevant and authentic
content for kids, resulting in the network's top-rated status and
ownership of the top shows with Kids 2-11, Kids 6-11 and Kids 2-5.
Details of Nick's content pipeline and its plans to expand its footprint
past its own screens were outlined today at the network's annual upfront
presentation, held at New York City's Jazz at
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Caption:
"Today's kids are coming of age in a revolutionary period of change, in
tech, entertainment, politics and culture, and these factors have
definitely influenced how they see the world," said
Key insights powering Nickelodeon's content pipeline include data from its recent, nationally representative study, "The Story of Me." Sample of the findings featured in today's presentation include:
- Today's kids are the most diverse generation of Americans ever; and while earlier generations were taught tolerance, today's kids demand acceptance. 93% of kids say they want friends of different races or ethnicities, and most (81%) say they want friends of a different religion.
- They are entrepreneurs. The majority (69%) want to grow up to be their own bosses.
- Kids today are closer to their parents than prior generations were—they watch the same shows together, play the same video games, and listen to the same music. Mom and Dad are kids' top role models, and more than half of all millennial-aged parents (54%) say that their children are their best friends.
- Four out of five parents believe they should consult their children for decisions on choosing restaurants, vacation destinations, health and beauty products, technology and cars.
- Helicopter Parenting has morphed into Drone parenting. Kids are growing up supervised by tech at all times, through wireless baby monitors, cell phone trackers, texting parenting apps or smart home cameras.
- More than a third worry about their parents' health and personal safety; and almost a quarter worry about their parents losing their jobs. But overall, the majority of kids report that they are happy being kids.
In response to what it has learned from today's kids, Nickelodeon has developed content that is relevant and authentic to their lives today. For example, kids' love of family is reflected in shows like The Loud House and The Thundermans; their interest in being their own boss is in the premise of shows like Game Shakers; and diversity is woven throughout all quarters of Nickelodeon--from Nella the Princess Knight, to Shimmer and Shine, to the network's ongoing legacy of strong female leads.
During the upfront presentation, Zarghami previewed the network's
content pipeline, offering a close look at a selection of upcoming
projects that underscore Nick's overall programming strategy, including:
an animated series based on the top-ranked live-action hit
Nickelodeon also has plans to continue expanding the brand's footprint through recreation and on-the-ground activations. In addition to adding multiple branded luxury family resorts around the world, and additional tour dates for its preschool PAW Patrol Live! tour, Nick announced Nickelodeon SlimeFest, a multi-day family festival of music, activities and fun. Coming next year, the festival will feature performances by top recording artists, immersive one-of-a-kind experiences, Nickelodeon stars and characters, and plenty of the network's signature green slime.
As Nickelodeon
Preschool:
Nickelodeon is the number-one network for preschoolers year to date, a leading position it has held for the last three years. As it did in 2016, Nick currently owns six of the top 10 shows for Kids 2-5 this year, led by number-one-ranked PAW Patrol.
This season, the network will premiere almost 200 new episodes of returning hit shows PAW Patrol, Blaze and the Monster Machines, Shimmer and Shine, Mutt & Stuff, and the just-launched Nella the Princess Knight, and the following new series:
- Butterbean's Café (40 episodes) - This animated series follows a fairy named Butterbean and her adventures running the neighborhood café with her friends.
-
Sunny Day (40 episodes) - This animated series centers on Sunny, a 10-year-old master hairstylist and entrepreneur who uses creative problem solving to tackle any dilemma that arises in her seaside town ofFriendly Falls .
-
Top Wing (26 episodes) - This CG-animated
action-adventure series, created by Industrial Brothers and produced
by 9
Story Media Group , follows a team of eager young birds as they flock together to help their island community and earn their wings as full-feathered rescuers.
Animation:
Nickelodeon is the number-one network for Kids 2-11 and Kids 6-11 year to date, up +5% among Kids 2-11, with its February performance marking six straight months at number one with Kids 6-11. Besides being home to TV's top two animated kids' shows, SpongeBob SquarePants and The Loud House, Nick currently owns the top 10 shows for Kids 2-11 and nine of the top 10 with Kids 6-11. For 2016, Nick owned nine out of the top 10 shows with Kids 2-11 and six of the top 10 shows with Kids 6-11.
This season, the network will air almost close to 200 episodes of returning animated hits like SpongeBob SquarePants, The Loud House and ALVINNN!!! and The Chipmunks, and new shows:
-
Amusement Park - Nickelodeon andParamount Pictures are moving forward together on a slate of films that will bring new and established properties to audiences, a strategy that will allow for the twoViacom divisions to work together on IP that can journey from the big screen to TV and beyond. The first project is the animatedAmusement Park theatrical release, directed byDylan Brown and in theatersJuly 2018 . Nickelodeon will produce a TV series based on the movie for the following year. -
The Adventures of Kid Danger and Captain Man (working
title, 10 episodes) - An animated series based on TV's number-one
kids' show, the live-action
Henry Danger . Created and executive produced by hitmakerDan Schneider (Henry Danger , Game Shakers, iCarly), the series follows the heroic Kid Danger and Captain Man as they face new adventures--battling criminals and super villains with their sharp wit and amazing crime-fighting skills. -
Rise of the Teenage Mutant Ninja Turtles (working title,
26 episodes) - Nickelodeon will reimagine its iconic, global franchise
Teenage Mutant Ninja Turtles with an all-new 2D-animated series.
Launching fall 2018, the new show follows the band of brothers as they
encounter new allies and villains and discover a magical world they
never knew existed beneath the streets of
New York City . -
Bunsen
Is a Beast (20 episodes) -This just-launched original
animated comedy, which premiered to 1.6 million total viewers, follows
the adventures of Bunsen, the first beast to attend a human middle
school, and his best friend Mikey. The series is created and executive
produced by animation veteran
Butch Hartman (The Fairly OddParents). -
Pinky Malinky (20 episodes) - A mockumentary-style series,Pinky Malinky follows the everyday life of an infectiously positive hot dog living in a human world. Pinky's experiences will also be shared across social media and Nick's digital platforms. -
Welcome
to the
Wayne (20 episodes) - Marking Nick's first digital short-form content to be greenlit for television, the series follows the comedic adventures of three kids who live in a strange and fantastical apartment building, theWayne inNew York City , where nothing is what it seems. -
Kuu Kuu Harajuku (26 episodes) - Nickelodeon has
picked up a second season of this animated series co-created and
executive produced by
Gwen Stefani . The new season will continue to follow the kuu kuu adventures of the band HJ5--Love, Angel, Music, Baby and G--through their super-cute world of music, fashion and style.
Live Action:
Nickelodeon is the number-one network for Kids 2-11 and Kids 6-11 year
to date, up +5% among Kids 2-11, with its February performance marking
six straight months at number one with Kids 6-11. Nick currently owns
the top 10 shows for Kids 2-11 and nine of the top 10 series for Kids
6-11, led by shows like top-ranked The Thundermans,
In live action, the network will roll out almost 300 brand-new episodes
of
-
Lip Sync Battle Shorties (10 episodes) - A spinoff of
Spike's Emmy-nominated global phenomenon, Lip Sync Battle, this
new half-hour series will feature real-life kids lip-syncing pop songs
in celebration of their favorite artists. Lip Sync Battle Shorties
is created and executive produced by
Casey Patterson Entertainment and Matador Content, withJohn Krasinski ,Stephen Merchant andEight Million Plus Productions also serving as executive producers. - I Am Frankie (20 episodes) - This series centers on Frankie who looks like a typical teenager, but harbors a very big secret--she's actually a cutting edge, experimental android who must hide her true identity or risk being powered down forever.
-
JoJo Siwa special (untitled) - This brand-new docu-style special will give viewers an exclusive look into the teen sensation's exciting world. The special was greenlit as part of JoJo Siwa's overall talent deal, in which Nickelodeon will have the opportunity to work with her on a multi-platform basis including in consumer products, original programming, social media, live events and music. -
Hunter Street (20 episodes) - Set to premiereMarch 13 , this comedy adventure series follows the journey of five foster kids on their quest to find their missing parents after they mysteriously disappear.
TV Movies and Tent Poles:
Nickelodeon will give kids more of what they love from the net's content pipeline and across the worlds of entertainment, sports, celebrities and pop culture, with TV movies and tent poles including:
-
Rocko's Modern Life special (untitled) - Based
on Nick's beloved ‘90s hit, Rocko's Modern Life, this
original animated one-hour TV special will bring back
all the show's classic characters and offer some surprising new takes
on life in O-Town. Rocko's original creator
Joe Murray is on board as executive producer of the special. - Escape from Mr. Lemoncello's Library - Based on author Chris Grabenstein's acclaimed children's book of the same name, the 90-minute TV movie follows a group of friends whose overnight stay in their town's new high-tech library turns into a daring, dangerous adventure of escape.
-
Hey Arnold!: The Jungle Movie - The two-hour animated TV
movie picks up where the iconic series ended in 2004 and will resolve
unanswered questions and plotlines, including Arnold finally getting
answers about the whereabouts of his missing parents. Hey Arnold!:
The Jungle Movie is written and executive produced by the series'
original creator
Craig Bartlett . -
Nickelodeon will also feature three major TV events this year: Kids'
Choice Awards on
March 11 , hosted by WWE SuperstarJohn Cena ; Kids'Choice Sports in July; and HALO Awards in November.
Nickelodeon year to date is the number-one kids' network, with the top shows on all TV in every key demo--the top 10 among Kids 2-11; nine of the top 10 with Kids 6-11; and six of the top 10 shows for Kids 2-5. Nick recently marked its third straight year at number one with kids, outpacing the competition most recently in 2016 by double digits. Nickelodeon also had the top shows in every demo in 2016: nine out of the top 10 with Kids 2-11; six of the top 10 with Kids 6-11; and six of the top 10 preschool programs.
Source:
Nickelodeon, now in its 37th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first
in everything it does. The company includes television programming and
production in
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Nickelodeon
thamar.romero@nick.com
or
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or
ariana.urbont@nick.com
Source: Nickelodeon
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