Nickelodeon Signs Teen Sensation JoJo Siwa to Overall Talent Deal
Brand-New Docu-Style Special Gives Viewers Exclusive Look into Siwa's
Share it: @Nickelodeon @itsjojosiwa
NEW YORK--(BUSINESS WIRE)--
the number-one kids' network, today announced it has signed 13-year-old
singer, dancer, performer and social media influencer JoJo Siwa to an
overall talent deal. Under the arrangement, Nickelodeon will have the
opportunity to work with Siwa on a multi-platform basis including in
consumer products, original programming, social media, live events and
music. Nickelodeon has already commenced development of an exclusive
line of consumer products inspired by the popular teen, and the network
is in the process of securing major merchandising and promotional
partners in a broad range of categories including apparel, home
furnishings, toys, accessories, publishing and more. The news was
announced at Nickelodeon's Upfront presentation, held today in New York
This Smart News Release features multimedia. View the full release here:
Pictured: JoJo Siwa Nickelodeon. Photo: Terry Doyle/Nickelodeon. © 2016 Viacom International, Inc. All Rights Reserved.
"JoJo's an entrepreneur, her family is everything to her and she is
happy just being a kid," said Shelly Sumpter Gillyard, Executive Vice
President, Talent, Music and Events, Nickelodeon. "We have watched
JoJo's career as a real breakout talent and knew when we met with her
that our audience would welcome her as part of the Nickelodeon family."
As part of Siwa's overall talent deal, Nickelodeon has greenlit a
brand-new docu-style special that will give viewers an exclusive look
into her exciting world. The half-hour special (untitled) will follow
Siwa, as she embarks on a new journey full of surprises with the help of
some Nickelodeon friends. Production will begin in the spring and the
special is scheduled to premiere this summer on Nickelodeon.
Additionally, Siwa is nominated in the new "Favorite Viral Music Artist"
category at Nickelodeon's
2017 Kids' Choice Awards, and will appear on the show, airing
live on Saturday, March 11, at 8 p.m. (ET/tape delayed for west coast),
from USC's Galen Center in Los Angeles. She is also set to appear in Nickelodeon's
Sizzling Summer Camp Special, a live-action variety special, and on
Nick's hit series School
of Rock, as part of a multi-episode story arc airing later this
Nickelodeon year to date is the number-one kids' network, with the top
shows on all TV in every key demo--the top 10 among Kids 2-11; nine of
the top 10 with Kids 6-11; and six of the top 10 shows for Kids 2-5.
Nick recently marked its third straight year at number one with kids,
outpacing the competition most recently in 2016 by double digits.
Nickelodeon also had the top shows in every demo in 2016: nine out of
the top 10 with Kids 2-11; six of the top 10 with Kids 6-11; and six of
the top 10 preschool programs.
After quickly realizing she had a love for dance at age two, Siwa began
taking classes in tap, jazz, hip hop and ballet. She auditioned for
season two of Abby's Ultimate Dance Competition and became the
youngest contestant at eight years old on the show. Following that
success, she was then called to join Lifetime's number-one show Dance
Moms. Off screen, Siwa connects with her fans in several different
ways: through social media, where she currently has over 4.8 million
followers on Instagram, 9.11 million followers on Musical.ly, 254,000
Twitter followers and 427 million views on her YouTube channel; through
her SIWANATOR club, which stands against negativity and bullying;
through her line of accessories at Claire's; and with her new single,
"Boomerang," which has been viewed more than 195 million times.
Nickelodeon, now in its 37th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first
in everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, online, recreation, books and feature films. Nickelodeon's
U.S. television network is seen in more than 90 million households and
has been the number-one-rated basic cable network for 20 consecutive
years. For more information or artwork, visit http://www.nickpress.com.
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ: VIA, VIAB).
View source version on businesswire.com: http://www.businesswire.com/news/home/20170302006320/en/
Lilah Kojoori, 310-752-8206
News Provided by Acquire Media
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