Nickelodeon Wins 2016 with Kids 2-11, Kids 2-5 and Total Viewers
Nickelodeon Out-Performs Competition This Year by Double Digits
Nick Owns Year's Top Shows Across Each Kid Demo:
With K2-5, Nick is number one, with an average of 2.7/301K, on par with
last year and +108% ahead of Disney Channel (1.3/145K—down -19% vs. year
ago) and +145% ahead of
Nickelodeon's success in 2016 stems from the debut of more than 600 new
episode premieres; successful tent-pole events such as Kids' Choice
Awards, Kids'
-
The top four shows among Kids 2-11 (#1
Henry Danger , #2 The Thundermans, #3 Game Shakers and #4 Nicky, Ricky, Dicky & Dawn); -
The top three series among Kids 6-11 (#1
Henry Danger , #2 The Thundermans and #3 Game Shakers); - Six out of the top 10 preschool programs, including the number-one Blaze and the Monster Machines, followed by #3 PAW Patrol, #5 Bubble Guppies, #6 Rusty Rivets, #7 Team Umizoomi and #8 Shimmer and Shine.
- The top kids' animated shows, with SpongeBob SquarePants (3.4/984K) and The Loud House (3.3/950K), which year to date are number one and number two, respectively with Kids 2-11.
-
2016's top-rated entertainment telecast with kids: an hour-long
episode of the top-ranked, live-action hit
Henry Danger (11/11/16), which averaged 8.2/2.3MM with Kids 2-11 and drew 4.2MM total viewers. -
In digital, over 1.5B streams were generated in 2016 across the
Nick Jr. App and NickJr.com, while three of its preschool apps—PAW
Patrol Pups Take Flight, Blaze and the Monster Machines
Dinosaur Rescue, and TMNT Half
Shell Heroes —reached number one in the App Store's Kids and Education categories. - Albert, Nickelodeon's first original animated TV movie, delivered 3.1M total viewers in Live+7 and posted notable triple-digit year ago gains with Kids 2-11 (5.7/1.6M, +159%) and Kids 6-11 (6.3/1.1M, +152%).
Source: NMR, Most current, Coverage ratings, 2016 YTD
(
Nickelodeon, now in its 37th year, is the number-one
entertainment brand for kids. It has built a diverse, global business by
putting kids first in everything it does. The company includes
television programming and production in
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Nickelodeon
David.bittler@nick.com
or
Thamar.romero@nick.com
Source: Nickelodeon
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