Sex is Most Important to Long Term Relationships According to 45% of American Gen X'ers, While Millennials Place Friendship and Romance Ahead of Sex
Gen X'ers in and out of the US Feel 20% Less Lonely Than Millennials, Though in the US Both X and Millennials Feel More Lonely Than Their Overseas Counterparts
Viacom's Gen X Study Sheds New Light on How the "Slacker Generation" is Really Doing
"In the process of setting out to uncover what the "slacker generation"
is up to now, we realized that the last time this generation was even
really explored was in their youth so we didn't have much information
before our study," said
While a qualitative dive into aspects of the study can be found at V
by
Sex and love…
- When asked what is most important in a good long-term relationship, American Gen X chose good sex first (45%), then friendship (40%) and romance (39%), while Millennials chose friendship (58%) over romance (40%) and good sex (30%.)
- Outside the US, the order was the same but the percentages skewed differently from the US: Gen X chose good sex (43%), friendship (36%), romance (32%), and Millennials chose friendship (40%), romance (38%), good sex (37%.)
Loneliness…
- Outside the US, Gen X is 20% less likely than Millennials to "feel lonely," but in the US Gen X is only 7% less likely than Millennials to feel lonely.
- Overall, both Gen X and Millennials feel lonelier than their counterparts overseas. In the US, 52% of Gen X agree they "feel lonely" while 56% of Millennials agree with that statement; abroad, 42% of Gen X and 53% of Millennials "feel lonely."
Who am I…
- While some may feel lonely, they seem content with themselves. In the US, 86% of Gen X and 85% of Millennials say they feel comfortable with who they are. Similarly, outside the US, 85% of Gen X and 80% of Millennials feel that way.
Work…
- In the US, there still seems to be more of a struggle with work and life. Non-US Gen X and Millennials favor work-life balance over success at work in greater numbers than their US counterparts.
- In the US, 72% of Gen X and 69% of Millennials agree with the statement that "work-life balance matters more than success and recognition at work," but outside the US 83% of Gen X and 77% of Millennials agree with that statement.
Methodology:
About Viacom
Viacom is home to premier global media brands that create compelling
television programs, motion pictures, short-form content, apps, games,
consumer products, social media experiences, and other entertainment
content for audiences in more than 180 countries. Viacom's media
networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET,
CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel
5 (
View source version on businesswire.com: http://www.businesswire.com/news/home/20161215005719/en/
Press:
bridget.darcey@viacom.com
or
Lenore.moritz@viacom.com
Source:
News Provided by Acquire Media