For the first time, MTV, Nickelodeon, Nick Jr., Comedy Central and
Paramount Channel will be available for mobile and broadband subscribers
on the Movistar Play platform
Viacom has announced it has closed a deal with Telefónica to make a wide
range of its TV channels and content available for streaming by
subscribers of the Movistar Play platform in Latin America.
Under the terms of the agreement, the first of its kind to be closed by
Telefónica for its mobile and broadband subscribers, Movistar Play will
carry live feeds of MTV, Nickelodeon, Nick Jr., Comedy Central and
Paramount Channel TV channels in the region beginning in the first
semester of 2018.
A selection of Viacom's mobile streaming apps - MTV Play, Nickelodeon
Play, Comedy Central Play and Noggin - will also be available to
Movistar Play subscribers, together with a broad range of content from
the company's brands that will be accessible on an on-demand basis
through the platform.
This extends an existing carriage deal for VIMN's linear channels and
VOD content already available on Telefónica's pay TV services throughout
Rita Herring, Senior Vice President, Content Distribution, who brokered
the deal on behalf of Viacom's Americas division, commented: "Mobile
streaming is growing in popularity across Latin America - to stay in
touch with our young audiences we need our brands and content to be
everywhere they are. We are very happy to extend our deal with
Telefónica and add our channels, our content and our mobile products to
their successful mobile TV offer through Movistar Play."
Paula Figueroa, Director of Telefónica's LatAm Video Unit, added "this
new deal with Viacom will allow us to add its content to the selection
of live channels available on Movistar Play, particularly Nickelodeon,
MTV, Paramount and Comedy Central. As such, Movistar Play
continues developing its offer of unmatchable content, which brings the
best combination of high quality on-demand content with the best live
programming to all screens in the region."
The deal represents a global first for Viacom - the first deal of this
kind struck directly with a mobile carrier to carry all its
international flagship TV channels, as well as a selection of its mobile
streaming apps and its VOD content.
About VIMN Americas:
Viacom International Media Networks Americas, a unit of Viacom Inc.
(NASDAQ: VIAB, VIA), owns and operates the company's portfolio of
entertainment brands, which include MTV, Nickelodeon, Nick Jr., Comedy
Central, Paramount Channel, VH1, Telefe and their respective properties
in Latin America (including Brazil). Additionally, the portfolio
includes Tr3 in the US, which targets a broad US Hispanic audience, and
VIMN's programming partnerships in Canada with Corus Entertainment for
Nickelodeon and Bell Media for MTV and Comedy Central. VIMN Americas
also holds a majority stake in Porta dos Fundos, one of the main comedy
content creators in Brazil. The company's multiplatform business
includes the mobile apps MTV Play, Nick Play, Comedy Central Play, Mi
Telefe and Telefe Noticias; on-demand products, Nick First and My Nick
Jr., and the SVOD product, Noggin, in addition to multiple web sites.
Telefónica is one of the largest telecommunications companies in the
world by market capitalization and number of customers with a
comprehensive offering and quality of connectivity that is delivered
over world class fixed, mobile and broadband networks. As a growing
company it prides itself on providing a differential experience based
both on its corporate values and a public position that defends customer
interests. Present in 20 countries and with almost 344 million accesses
around the world. Telefónica has a strong presence in Spain, Europe and
Latin America, where the company focuses an important part of its growth
View source version on businesswire.com: http://www.businesswire.com/news/home/20180205005537/en/
Claudia Franklin, +1-305-938-4949
Source: Viacom Inc.
News Provided by Acquire Media