New Global Organization to Build and Scale Play Plex & Other Digital
Dan Reich Promoted to Senior Vice President, Global Multiplatform
NEW YORK--(BUSINESS WIRE)--
Viacom Inc. (NASDAQ: VIAB, VIA) today announced the launch of the Global
Product Development Group, a new, streamlined team dedicated to creating
multiplatform products for audiences around the world, with a focus on
The group has been charged with establishing a unified strategy for
developing digital applications and websites for Viacom's teen- and
adult-oriented brands, including BET, Comedy Central, MTV, Paramount
Network, VH1, TV Land, CMT and Logo. It will work closely with Viacom's
brands and technology, ad sales and content distribution functions to
ensure these products both enhance how audiences engage with Viacom's
content and support the Pay TV ecosystem, such as through the use of
Among the group's initial priorities is expanding Play Plex, Viacom
International Media Networks' (VIMN) highly successful suite of mobile
apps, to the U.S. and other key markets to create a seamless
video-on-demand solution for global audiences. It is currently in the
process of transitioning Viacom's worldwide websites to a single web
framework, which will ultimately help to deliver tailored content to
audiences based on their geographic location.
Led by Dan Reich, who has been appointed Senior Vice President, Global
Multiplatform Products, the Global Product Development Group brings
together product teams from across Viacom's adult brand portfolio, VIMN
and corporate. In this expanded role, Reich will oversee the integration
of these teams, fostering greater collaboration and helping to
prioritize and scale resources. He will report to both Jason Jordan,
Executive Vice President, Viacom Multiplatform Strategy & Operations,
and Jose Tolosa, Chief Operating Officer, VIMN and Executive Vice
President, Global Strategy, Viacom Media Networks.
Jason Jordan said, "The formation of the Global Product Development
Group signals a significant evolution in the way Viacom develops
multiplatform products, and no one is better suited to spearhead this
critical endeavor than Dan. In line with our new corporate strategy,
adopting a single global approach will help us to amplify the digital
presence of our brands and create more robust, innovative and scalable
digital touchpoints for our audiences."
Dan Reich said, "I am incredibly excited to be working with such a
highly talented team to take Viacom's multiplatform products to the next
level. Together, we will focus our global resources on platforms that
truly connect with our audiences, making them faster and stronger, and
fulfilling our promise to deliver premium content to audiences when they
want, where they want."
Dan Reich most recently served as Senior Vice President, Multiplatform
Product Strategy & Development for VIMN, where he oversaw the launch of
Play Plex. Previously, he was Vice President of Strategy & Business
Development for VIMN. His career with Viacom began in 2006 when he
joined MTV Networks Digital Music Group as Manager of Strategy &
Operations at URGE. Prior to MTV, he was Director of Business
Development at WhenU, and before that, worked as a financial analyst for
Salomon Smith Barney. He holds a BS in Economics and Finance as well as
an MBA from the Wharton School at the University of Pennsylvania.
Viacom is home to premier global media brands that create compelling
television programs, motion pictures, short-form content, apps, games,
consumer products, social media experiences, and other entertainment
content for audiences in more than 180 countries. Viacom's media
networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET,
CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel
5 (UK), Telefe (Argentina) and Paramount Channel, reach over 3.9 billion
cumulative television subscribers worldwide. Paramount Pictures is a
major global producer and distributor of filmed entertainment.
For more information about Viacom and its businesses, visit www.viacom.com.
Keep up with Viacom news by following Viacom's blog at blog.viacom.com
and Twitter feed at www.twitter.com/viacom.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170425006409/en/
Alex Rindler, 212-846-4337
on behalf of Viacom
Matthew Glasser, 646-805-2063
Source: Viacom Inc.
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