Viacom Media Networks' Research, Data and Creative Teams Align to
Better Measure and Engage Audiences
Data Science Expert Kern Schireson Joins Viacom as Executive Vice
President, Data Strategy and Consumer Intelligence, Viacom Media Networks
NEW YORK--(BUSINESS WIRE)--
Viacom Inc. (NASDAQ: VIAB, VIA) today named Ross Martin to the newly
created position of Executive Vice President, Marketing Strategy and
Engagement for Viacom Media Networks. In his role, Martin will oversee
Viacom Media Networks' corporate research, data, and creative strategy
teams. Under his leadership, the company's Strategic Insights and
Research and Data and Audience Development teams will align and
collaborate to develop new systems and tools for audience measurement
Ross Martin, Executive Vice President, Marketing Strategy and Engagement, Viacom Media Networks (Photo: Business Wire)
Philippe Dauman, President and Chief Executive Officer of Viacom said:
"Viacom continues to evolve to serve the media marketplace's desire to
marry creative innovation with unique data, research, and engagement
capabilities. Ross has done a brilliant job of connecting creativity and
consumer insight and has helped us channel the power of our brands in
radical new ways. In this expanded role, he'll bring his
extraordinary creative energy, leadership, and vision to deliver value
for Viacom's media networks and our partners."
Martin will continue to report to Rich Eigendorff, Chief Operating
Officer of Viacom Media Networks, and lead the following teams:
Strategic Insights and Research, led by Colleen Fahey Rush, Executive
Vice President and Chief Research Officer;
Data and Audience Development, led by Bill Ostroff, Executive Vice
Catalyst creative services, led by Cheryl Family, Senior Vice
Scratch, led by Anne Hubert, Senior Vice President.
Viacom today also announced it has appointed Kern Schireson to the newly
created position of Executive Vice President, Data Strategy and Consumer
Intelligence. In his role, Kern will oversee the Strategic Insights and
Research and Data and Audience Development teams, with a focus on
developing new systems and tools for measuring content consumption
Most recently, Martin served as Executive Vice President of Scratch,
Viacom Media Networks' creative consulting team. With Scratch, Martin
conducted groundbreaking work to connect Viacom's marketing partners
with its youth audiences, through consumer insights to content
development to product design, and more. Prior to forming Scratch,
Martin served as Senior Vice President of MTV 360 Production and
Development and earlier he served as Head of Programming for mtvU.
Martin has earned wide recognition across the media and entertainment
industry. In 2012, he was named one of Fast Company's "100 Most
Creative People in Business" and a "Media Maven" by Advertising
Age. In 2013, he was named to Fortune Magazine's "40 under 40" list
of rising business leaders. This year, he will be inducted into the
Advertising Hall of Achievement.
Schireson joins Viacom from Schireson Associates, a data science and
analytics firm he founded in 2003. The firm serves clients in a range of
industries, including media and entertainment, technology, consumer
products, and finance. Schireson has worked extensively across Viacom,
in areas including Ad Sales, MTV Music Strategy, and Scratch.
Viacom is home to premier global media brands that create compelling
television programs, motion pictures, short-form video, apps, games,
consumer products, social media and other entertainment content for
audiences in more than 160 countries and territories. Viacom's media
networks, including MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick
Jr., TeenNick, Nicktoons, Nick at Nite, Comedy Central, TV Land, SPIKE,
Channel 5 (UK), Tr3s, Paramount Channel and VIVA, reach approximately
700 million television subscribers worldwide. Paramount Pictures,
America's oldest film studio, is a major global producer and distributor
of filmed entertainment.
For more information about Viacom and its businesses, visit www.viacom.com.
Keep up with Viacom news by following Viacom's blog at blog.viacom.com
and Twitter feed at www.twitter.com/viacom.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141015005118/en/
Mark Jafar, 212-846-8961
Source: Viacom Inc.
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