Schireson to Leverage Best-in-Class Data Capabilities Across Global
NEW YORK--(BUSINESS WIRE)--
Viacom Inc. (NASDAQ: VIAB, VIA) today announced that Kern Schireson has
been appointed Executive Vice President and Chief Data Officer,
In this newly-created position, Schireson will be responsible for
expanding Viacom's market-leading data capabilities across all areas of
the company's domestic and international business, including its
television, theatrical, events, consumer products, and digital business
Schireson will report directly to Wade Davis, Executive Vice President
and Chief Financial Officer of Viacom, and will work closely with the
company's leadership team to implement a variety of data-driven
initiatives. These include extending Vantage, Viacom's market-leading
data-driven advertising platform, across the global television
marketplace; accelerating the growth of advanced data science at
Paramount; building a foundation to incorporate new uses of data in
Viacom's Events and Consumer Products businesses; and forging data-based
partnerships for Viacom across the digital and social ecosystems.
Bob Bakish, President and CEO, said, "As we look to the future of
Viacom, it is absolutely clear that our deep data and analysis expertise
will play a critical role in growing our company and unlocking the full
power of our incredible portfolio. Kern has assembled a consumer
intelligence team that is second to none in the media and entertainment
industry, and I could not be more excited by the opportunity to leverage
our unique capabilities across each of our brands."
Kern Schireson said, "Viacom is already leading the industry when it
comes to data-enabled marketing solutions. I am looking forward to
advancing our leadership, while enabling new data-driven innovation
across our business. There are so many places where we can support our
world-class brands with advanced capabilities that enhance audience
experiences, extend our leadership in new platforms, enable innovative
partnerships, and drive real value across the portfolio."
Schireson previously served as Viacom's Executive Vice President of Data
Strategy and Consumer Intelligence, where he oversaw the Strategic
Insights and Research team as well as the Audience Science, Data
Strategy, and Corporate Business Development teams. He played an
instrumental role in the creation of Viacom Vantage, Viacom's
data-driven advertising initiative and the launch of Viacom's 2016
Datafront, a first-of-its-kind event for the industry, which explored
how data strategy is redefining television. Schireson joined Viacom in
2014 from Schireson Associates, a data science and analytics firm he
founded in 2003. He graduated with a BA in Philosophy from the
University of California, Los Angeles.
Viacom is home to premier global media brands that create compelling
television programs, motion pictures, short-form content, apps, games,
consumer products, social media experiences, and other entertainment
content for audiences in more than 180 countries. Viacom's media
networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET,
CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel
5 (UK), Telefe (Argentina) and Paramount Channel, reach over 3.9 billion
cumulative television subscribers worldwide. Paramount Pictures is a
major global producer and distributor of filmed entertainment.
For more information about Viacom and its businesses, visit www.viacom.com.
Keep up with Viacom news by following Viacom's blog at blog.viacom.com
and Twitter feed at www.twitter.com/viacom.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170313005773/en/
Lenore Moritz, (212) 846-4950
Darcey, (212) 846-7398
Source: Viacom Inc.
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