Launch of New Unit Will Expand Digital-Native Content Capabilities
across Viacom and its Brands
NEW YORK--(BUSINESS WIRE)--
Viacom Inc. (NASDAQ: VIAB, VIA) today announced the appointment of Kelly
Day as President of Viacom Digital Studios, a new unit focused on
creating and expanding digital content across Viacom and its portfolio
of global entertainment brands. Day will report to Viacom President and
CEO Bob Bakish, effective November 20.
This press release features multimedia. View the full release here:
Kelly Day, President of Viacom Digital Studios
As head of Viacom Digital Studios, Day will execute Viacom's digital
content strategy, leading creative and editorial production for Viacom's
branded social channels. In her role, Day will work closely with each of
Viacom's brands to facilitate a collaborative, coordinated approach to
digital, building upon current programming as well as developing new,
original content and branded entertainment in a variety of formats to
further develop Viacom's audiences and drive engagement and innovation
"Kelly has an impressive track record of building successful digital
businesses, and I am so pleased to have her on board to accelerate our
push into digital-native content," said Bakish. "She and our new Viacom
Digital Studios group will ensure that we are delivering more, better
aligned and digital-first experiences, helping us to further grow the
reach of our brands with our diverse audiences and introducing more
opportunities for our advertising and distribution partners."
Day joins Viacom from AwesomenessTV, where she served as the
multiplatform media company's first-ever Chief Digital Officer before
being named Chief Business Officer. Previously, she was CEO of Blip
Networks, a leading online video platform, later acquired by Maker
Studios, and served in a variety of leadership positions at Discovery
Communications, including, most recently, Executive Vice President and
General Manager of Digital Media and Commerce. Prior to joining
Discovery, she held positions at organizations including The Knot Inc.
and America Online, among others.
Day holds a BA in French from Pennsylvania State University.
Viacom is home to premier global media brands that create compelling
television programs, motion pictures, short-form content, apps, games,
consumer products, social media experiences and other entertainment
content for audiences in more than 180 countries. Viacom's media
networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET,
CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel
5 (UK), Telefe (Argentina) and Paramount Channel, reach over 3.9 billion
cumulative television subscribers worldwide. Paramount Pictures is a
major global producer and distributor of filmed entertainment.
For more information about Viacom and its businesses, visit www.viacom.com.
Keep up with Viacom news by following Viacom's blog at blog.viacom.com
and Twitter feed at www.twitter.com/viacom.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171101006168/en/
Justin Dini, 212-846-2724
Source: Viacom Inc.
News Provided by Acquire Media