Exclusive Agreement Encompasses TV, Film and Short-Form Video
NEW YORK--(BUSINESS WIRE)--
Viacom Inc. (NASDAQ: VIAB, VIA) today announced it has entered into a
comprehensive, multi-year content partnership with the award-winning
writer, director, producer, actor and playwright Tyler Perry,
encompassing television, film and short-form video.
Under the terms of the agreement, Perry will produce approximately 90
episodes annually of original drama and comedy series for BET and other
Viacom networks, and Viacom will have exclusive licensing rights on this
programming. In addition, Viacom will have exclusive distribution rights
to Perry's short-form video content, and Paramount Pictures will have
exclusive "first look" rights on any new feature film concepts created
The film agreement is effective immediately, with the partnership on
Perry's TV and short-form video content to go into effect in May 2019,
following the expiration of Perry's exclusive agreement with OWN: Oprah
Winfrey Network. Viacom's agreement will extend through 2024.
Bob Bakish, President and Chief Executive Officer of Viacom, said,
"Today's announcement represents an important step forward as Viacom
continues to make swift progress against our new strategic plan. By
prioritizing efforts to work with the best, most versatile talent in the
entertainment industry, we are better positioned to deliver must-watch
content across our brands and platforms. Tyler is a prolific creative
force, and I'm excited that this collaboration will bring his signature
humor and powerful storytelling to Viacom's audiences while further
cementing BET's position as the leading home for bold, relevant
African-American programming and scripted content."
Debra L. Lee, Chairman and Chief Executive Officer of BET Networks,
said, "I am delighted that we are deepening our longstanding
relationship with Tyler. BET co-funded Tyler's very first feature film,
we've aired his movies and many of his series with great success on our
networks, and we've honored his tremendous talent with our signature
awards. This partnership will allow us to work even more closely with
him and bring more of his iconic content to our viewers."
"Viacom has a rich tradition of reaching my audience through their TV,
film and digital platforms and I am excited to partner with them," said
Perry. "I am eager to have one home where I can leverage all of their
assets to tell my stories to an even wider audience. I have been very
blessed to have worked with the incredible people at Lionsgate and OWN
over the last few years and I look forward to continuing my work with
them on a non-exclusive basis."
Perry is the creative mind behind seven television series and 16 feature
films in addition to 20 plays and a best-selling book. His first
television series, "Tyler Perry's House of Payne" set then-ratings
records for a basic cable sitcom when it debuted and was followed up by
the highly successful "Meet the Browns." Since then he has continued to
launch a series of popular programs, including the sitcom "Love Thy
Neighbor" and the drama "The Haves and The Have Nots." His films include
many box office hits, including his long-lasting "Madea" franchise.
About Tyler Perry
Tyler Perry is an established American actor, director, screenwriter,
producer, playwright, author and philanthropist. Tyler started his
career writing plays, many of which later became the inspiration for his
film projects and included the introduction of the iconic character,
Madea. Tyler's first feature film, Diary of a Mad Black Woman,
debuted at number one nationwide in 2005. In the ten years since, the 16
films directed by Tyler have all been met with massive commercial
success and grossed nearly $2 billion. He has also stepped on the other
side of the camera for other directors including David Fincher for Gone
Girl, Rob Cohen for Alex Cross, Dave Green for Teenage
Mutant Ninja Turtles: Out of The Shadows, and helped release Academy
Award-nominated Precious as Executive Producer. Tyler has also
made an indelible mark in the television space. In 2007, he debuted the
TBS series "House of Payne" which broke cable rating records, and later
launched the equally successful "Meet the Browns" on the same network.
In late 2012, Perry partnered with Oprah Winfrey to bring scripted
programming to her cable network, OWN, creating "For Better or Worse,"
"Love Thy Neighbor," "If Loving You is Wrong" and "The Haves and The
Have Nots," which continues to break ratings. In addition to currently
working on his television series, this Fall Tyler will be releasing a
book, Higher is Waiting, and the feature film sequel to his box
office hit Boo! A Madea Halloween. He will also be releasing two
more films in 2018, entitled Madea Family Funeral and She's
Living My Life, starring Taraji P. Henson.
Viacom is home to premier global media brands that create compelling
television programs, motion pictures, short-form content, apps, games,
consumer products, social media experiences, and other entertainment
content for audiences in more than 180 countries. Viacom's media
networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET,
CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel
5 (UK), Telefe (Argentina) and Paramount Channel, reach over 3.9 billion
cumulative television subscribers worldwide. Paramount Pictures is a
major global producer and distributor of filmed entertainment.
For more information about Viacom and its businesses, visit www.viacom.com.
Keep up with Viacom news by following Viacom's blog at blog.viacom.com
and Twitter feed at www.twitter.com/viacom.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170714005306/en/
on behalf of Viacom
Sara Evans, 646-805-2066
Sunshine Sachs, on behalf of Tyler Perry
Thomas Morgan, 323-822-9300
Source: Viacom Inc.
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