Kaufman to Head Global Consumer Products for all Viacom Media
Networks and Filmed Entertainment Brands Worldwide, Including
Nickelodeon, MTV, Comedy Central, BET and Paramount Pictures
NEW YORK--(BUSINESS WIRE)--
Viacom, Inc., (NASDAQ: VIAB, VIA) has named Pamela Kaufman to the new
role of President, Viacom/Nickelodeon Global Consumer Products, with
global oversight of the consumer products business across Viacom Media
Networks and Paramount Pictures. Kaufman will lead worldwide licensing
and merchandising and provide strategic focus on maximizing Viacom's
portfolio of brands and iconic franchise properties, including
Nickelodeon's PAW Patrol, Teenage Mutant Ninja Turtles and SpongeBob
SquarePants, MTV's Jersey Shore: Family Vacation, Comedy
Central's South Park, Paramount Pictures' The Godfather
and Grease, among others. She will report to Cyma Zarghami,
President of Nickelodeon, and David Lynn, President and CEO of Viacom
International Media Networks.
This press release features multimedia. View the full release here:
Bob Bakish, President and Chief Executive Officer of Viacom, said,
"Expanding and diversifying our consumer products businesses around the
world is a key strategic initiative that will help drive Viacom's future
growth. The exceptional leadership and vision Pam has demonstrated at
Nickelodeon make her a natural fit for this exciting new position, and
her appointment will accelerate our efforts in building this important
A Nickelodeon veteran, Kaufman previously served as President of
Consumer Products and Chief Marketing Officer for Nickelodeon,
overseeing both business and franchise strategy for Nick's
multi-billion-dollar global consumer products business. The force behind
some of Nickelodeon's most iconic, long-lasting franchises including SpongeBob
SquarePants, Teenage Mutant Ninja Turtles and PAW Patrol,
her vision and commitment to brand-building has led to ground-breaking
partnerships and a winning consumer products portfolio across all retail
aisles and classes of trade.
Under her leadership, Kaufman's teams have delivered exciting and
innovative products and designs for all demos and aisles in every
market. Kaufman has also forged deep partnerships with top worldwide
retailers and leading licensing partners across all lines of business,
in addition to the development of cutting-edge collaborations with some
of the biggest names in fashion, sports and social media, including
Jeremy Scott, Carmelo Anthony, Vans, New York lifestyle brand KITH,
(RED) and teen sensation JoJo Siwa.
Kaufman has received numerous industry accolades, including Advertising
Age's Entertainment Marketer of the Year, Brandweek's Grand Marketer of
the Year, License Global's list of Influentials, and Multichannel News'
roster of Wonder Women. A passionate advocate for women and families,
Kaufman is also a board member of Bottomless Closet, a not-for-profit
that prepares women for workplace success, and of the Pace Women's
Nickelodeon, now in its 39th year, is the number-one
entertainment brand for kids. It has built a diverse, global business by
putting kids first in everything it does. The company includes
television programming and production in the United States and around
the world, plus consumer products, digital, recreation, books and
feature films. Nickelodeon's U.S. television network is seen in more
than 90 million households and has been the number-one-rated kids' basic
cable network for 22 consecutive years. For more information or artwork,
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ: VIA, VIAB).
Viacom is home to premier global media brands that create compelling
entertainment content - including television programs, motion pictures,
short-form content, games, consumer products, podcasts, live events and
social media experiences - for audiences in 183 countries. Viacom's
media networks, including Nickelodeon, Nick Jr., MTV, BET, Comedy
Central, Paramount Network, VH1, TV Land, CMT, Logo, Channel 5 (UK),
Telefe (Argentina), Colors (India) and Paramount Channel, reach
approximately 4.3 billion cumulative television subscribers worldwide.
Paramount Pictures is a major global producer and distributor of filmed
entertainment. Paramount Television develops, finances and produces
original programming for television and digital platforms.
For more information about Viacom and its businesses, visit www.viacom.com.
Keep up with Viacom news by following Viacom's blog at blog.viacom.com and
Twitter feed at www.twitter.com/viacom.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180521005667/en/
Alex Rindler, 212-846-4337
David Bittler, 212-846-5263
President, Corporate Communications
Source: Viacom, Inc.
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