NEW YORK--(BUSINESS WIRE)--
Nickelodeon has ordered 10 episodes of a brand-new digital short-form
series, Musical Dares (working title), a new twist on the classic
concept of musical chairs, set to air on Nickelodeon's YouTube channel.
Created and executive produced by multi-faceted entertainer Nick Cannon,
the live-action game show will combine real kids, physical competition
and a full-blown dance party. As part of the work of the Viacom Digital
Studios, Musical Dares is Nickelodeon's first original short-form
series, and will begin production this summer.
"Musical Dares is the hyper-real version of the coolest house
party ever," said Nick Cannon. "It's a game show and dance party all
rolled into one big, fun, silly, messy spectacle. Bring your strategy
and stamina…you will need it!"
"We are deepening audience engagement through short-form content
and expanding our ability to be everywhere kids are," said Cyma
Zarghami, President, Nickelodeon Group. "With Nick Cannon at the helm, Musical
Dares provides another avenue for our audience to connect with our
brand in new and unexpected ways."
Musical Dares is a multi-round competition, each filled with
unique and messy twists, turns and physical challenges, as kid
contestants dance and race to a chair once the music stops. The winning
team will receive cash and music-themed prizes.
Cannon currently serves as the host of Lip Sync Battle Shorties,
which was just greenlit for a second season. He is also the host,
creator and executive producer of the annual Nickelodeon HALO Awards,
as well as TeenNick Top 10, currently in its eighth season.
Musical Dares is created and executive produced by Nick Cannon of
NCredible Entertainment. Jay Peterson and Todd Lubin's Matador Content
is producing the project, alongside Elizabeth Kelly who also serves as
showrunner and executive producer.
Nickelodeon, now in its 38th year, is the number-one
entertainment brand for kids. It has built a diverse, global business by
putting kids first in everything it does. The company includes
television programming and production in the United States and around
the world, plus consumer products, digital, recreation, books and
feature films. Nickelodeon's U.S. television network is seen in more
than 90 million households and has been the number-one-rated kids' basic
cable network for 22 consecutive years. For more information or artwork,
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ: VIA, VIAB).
View source version on businesswire.com: http://www.businesswire.com/news/home/20180306006555/en/
Ariana Urbont, 310-752-8079
News Provided by Acquire Media