Sunny DayGreenlit for a Second Season
Robust Portfolio of Products Launches This May, Beginning with Toy
Line from Mattel
NEW YORK--(BUSINESS WIRE)--
Nickelodeon will bring its hit animated preschool series Sunny Day
to life this summer with the debut of a robust portfolio of consumer
products, beginning with a new line of toys from Mattel, and the launch
of the Sunny Day Tour, an immersive on-ground activation that will
travel to cities across the U.S.
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Nickelodeon has also greenlit a second season (20 episodes) of Sunny
Day that will follow Sunny, a 10-year-old master hairstylist and
entrepreneur, as she goes on exciting new adventures in her seaside town
of Friendly Falls.
Inspired by Sunny and her friends Rox and Blair's colorful and creative
personalities, Sunny Day consumer products will feature the bold,
vibrant color palette from the show and span categories including toy,
consumer electronics, home goods and more from best-in-class partners.
The all-new toy line created in conjunction with Mattel includes basic
and deluxe doll assortments, accessories, plush, role play and playsets.
It will be available as a first-to-market this May at Walmart and will
roll out to all other retailers in August.
"Sunny Day is a show that celebrates individuality and
self-expression, and we wanted our new toy line to embody these
empowering characteristics," said Jennifer Caveza, Senior Vice
President, Toys, Nickelodeon Consumer Products. "Created with Mattel,
these products invite fans of the show to express their creativity,
whether that's through hair styling on the dolls or by recreating
adventures in Sunny's salon-on-the-go Glam Van."
"We've been excited about this property since the first moment we saw
it. Sunny Day has broad appeal, inspiring entrepreneurship and
creativity for any kiddo that walks down our toy aisles," said Anne
Marie Kehoe, Vice President, Toys, Walmart. "We are excited to be the
first in market to carry this Nickelodeon property and anticipate it
being a hit."
Nickelodeon will introduce additional products that will be available
later this year:
Apparel, Accessories and Dress Up
Arts & Craft
Games and Puzzles
Publishing and Home Entertainment
Ride Ons and Sporting Goods
The Sunny Day Tour will kick off at the Bentonville Film Festival in
May, and make stops at select Walmart stores across the country during
the summer. This interactive experience is free to the public and will
include immersive activities, a product showcase and content screenings.
In season two of Sunny Day (20 episodes), Sunny, 10-year-old
master hairstylist, entrepreneur, and problem solver extraordinaire,
will "gear up and go" on exciting new adventures around her seaside
community of Friendly Falls. Along with best pals Blair, Rox, and
Doodle, Lacey will join the salon team to manage Sunny's new Pet Parlor.
Sunny will also hit the road in a brand-new vehicle, the Groom & Vroom,
a styling vehicle exclusively for pets. Developed and produced by
Silvergate Media, Sunny Day features a social-emotional
curriculum highlighting leadership, innovative thinking and teamwork.
New episodes of Sunny Day will continue to air regularly on
Nickelodeon this year.
About Mattel, Inc.
Mattel is a global learning, development and play company that inspires
the next generation of kids to shape a brighter tomorrow. Through our
portfolio of iconic consumer brands, including American Girl®, Barbie®,
Fisher-Price®, Hot Wheels® and Thomas & Friends™, we create systems of
play, content and experiences that help kids unlock their full
potential. Mattel also creates inspiring and innovative products in
collaboration with leading entertainment and technology companies as
well as other partners. With a global workforce of approximately 32,000
people, Mattel operates in 40 countries and territories and sells
products in more than 150 nations. Visit us online at www.mattel.com.
Nickelodeon, now in its 38th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first
in everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, digital, recreation, books and feature films. Nickelodeon's
U.S. television network is seen in more than 90 million households and
has been the number-one-rated kids' basic cable network for 22
consecutive years. For more information or artwork, visit http://www.nickpress.com.
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ: VIA, VIAB).
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