Product Assortment Includes Exclusive Designs from Aden + Anais,
Butter Super Soft, Chocolate Skateboards, Fatboy, Global Brands Group,
Junk Food, Kidrobot and Moschino
NEW YORK--(BUSINESS WIRE)--
Nickelodeon, in partnership with (RED), today announced the availability
of (SPONGEBOB)RED, a collection of products inspired by the
iconic animated character to help raise money for the Global Fund and
awareness around the fight to end AIDS. New products in the collection
are now available from aden + anais, Butter Super Soft, Chocolate
Skateboards, Fatboy, Global Brand Groups, Junk Food and Kidrobot. The
(SPONGEBOB)RED collaboration was first announced in June as
designs by Jeremy Scott debuted as a part of the Moschino Resort 2018
This press release features multimedia. View the full release here:
In tandem with (RED)'s new partnership with Amazon, the following
(SPONGEBOB)RED items are available now on Amazon.com/RED:
a special edition aden + anais dream blanket; an assortment of apparel
for the whole family from Junk Food, including tees, hoodies and
onesies; and a Kenny Anderson skate deck from Chocolate Skateboards.
Available at select Bloomingdale's and Bloomingdales.com are the
following (SPONGEBOB)RED products: a special edition aden +
anais dream blanket; a girls applique hoodie from Butter Super Soft; and
two-piece patterned sleepwear from Global Brands Group. Additionally,
two Fatboy (SPONGEBOB)RED Lamzac inflatable loungers are
available on fatboyusa.com and a Kidrobot (SPONGEBOB)RED
enamel pin set is available on kidrobot.com. The (SPONGEBOB)RED
designs in the Moschino Resort 2018 collection are currently available
at luxury retailers and Moschino stores.
"SpongeBob SquarePants is one of the most popular and beloved animated
characters around the world so who better to help raise awareness with
kids and families in (RED)'s fight to end AIDS," said Pam Kaufman, Chief
Marketing Officer and President, Consumer Products, Nickelodeon.
"Nickelodeon is so proud to work with (RED) and all of our terrific
partners who developed exclusive (SPONGEBOB)RED products in
support of World AIDS Day."
"We're so delighted to launch these colorful new (SPONGEBOB)RED
pieces for the holiday shopping season. They are perfect gift ideas for
friends and family, and best of all every sale generates money to fight
AIDS with (RED)," said Deborah Dugan, CEO of (RED).
The Nickelodeon and (RED) partnership extends through 2018, and
Nickelodeon's proceeds from all (SPONGEBOB)RED products will
go to the Global Fund to Fight AIDS, Tuberculosis and Malaria.
(RED) was founded in 2006 to engage businesses and people in the fight
against AIDS. (RED) partners with the world's most iconic brands that
contribute up to 50% of profits from (RED)-branded goods and services to
the Global Fund. (RED) Proud Partners include: Apple, Bank of America,
Beats by Dr. Dre, Belvedere, Claro, The Coca-Cola Company, GAP, MCM,
Salesforce, SAP, Starbucks, Telcel. (RED) Special Edition partners
include: aden+anais, Alessi, ALEX AND ANI, Andaz, Fatboy USA, Fully,
Girl Skateboards, Le Creuset, Mophie, S'well and Vespa.
To date, (RED) has generated more than $475 million for the Global Fund
to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in
Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and
Zambia. 100 percent of that money goes to work on the ground - no
overhead is taken. Global Fund grants that (RED) supports have impacted
more than 90 million people with prevention, treatment, counseling, HIV
testing and care services.
Nickelodeon, now in its 38th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first
in everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, digital, recreation, books and feature films. Nickelodeon's
U.S. television network is seen in more than 90 million households and
has been the number-one-rated kids' basic cable network for 22
consecutive years. For more information or artwork, visit http://www.nickpress.com.
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ: VIA, VIAB).
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