"Key to Social Change" Unveiled at Viacom Award Ceremony Honoring DJ
Khaled for his Leadership and Social Impact Work with Get Schooled
NEW YORK--(BUSINESS WIRE)--
Get Schooled national spokesperson and hip-hop mogul DJ Khaled today
joined Viacom to announce Key to Social Change, an initiative that will
empower high school and college students to make a positive impact in
their communities through social media. Organized under the Major Keys
campaign, which assists students in securing a college education, Key to
Social Change launches April 2, 2018, and will award more than $20,000
in scholarships to select participants.
This press release features multimedia. View the full release here:
DJ Khaled Accepts the 2018 Viacom Social Impact Award from Viacom CEO Bob Bakish (Credit: Ester Segretto)
"Now more than ever, we must unite and use our voices to drive change,"
said DJ Khaled. "Get Schooled and Viacom have become family to me and
we'll continue our work to help young people use their talent and
leadership for good."
The newest of eight major "keys" for academic success developed by DJ
Khaled and Get Schooled, the Key to Social Change will provide students
with best practices for effective digital communications, including
guidance on platform selection, content development and messaging.
Students will be encouraged to apply these skills to social cause work
through their own social media campaigns. Scholarships will be awarded
to those who best illustrate the positive real-world impact of their
"Young people are anxious to improve their schools and communities,"
said Marie Groark, Executive Director of Get Schooled. "The Key to
Social Change will share tips from DJ Khaled and other social media
influencers to teach young people how to use their social media presence
to have an impact on the issues that matter most to them."
The announcement occurred at today's presentation of Viacom's 2018
Social Impact Award to DJ Khaled in recognition of his commitment to
giving back and his partnership with Get Schooled. The event also
featured a keynote discussion with Khaled and Viacom President and CEO
Bob Bakish on the importance of good works and youth activism.
"DJ Khaled has been an inspiration to students and an incredible
advocate for kids working to better their communities," said Alexandra
Tuck, Vice President of Corporate Social Responsibility for Viacom. "We
are grateful for his dedication to the mission of Get Schooled and his
efforts to make a positive social impact each and every day."
The Major Keys campaign aims to expose young people to critical soft
skills that are integral to success in college and beyond. The campaign
consists of eight keys - or digital badges - that cover personal
finance, communication skills and goal setting, among other important
topics. To date, students have earned more than 25,000 keys in total.
For more information and to access all the Major Keys go to www.getschooled.com
ABOUT DJ KHALED
A major force in the music industry, mogul, executive, mega producer and
recording artist, DJ Khaled, known as the "Anthem King" and commonly
referred to as the "Quincy Jones of Hip Hop & R&B", has made dozens of
chart topping hit records featuring JAY Z, Kanye West, Drake, Chris
Brown, Ludacris, T.I., French Montana, Future, Big Sean, Rick Ross, John
Legend, Nicki Minaj and Lil Wayne, among others. In 2006, he launched
innovative label deals and started We The Best Music Group. His 2010 hit
song "All I Do is Win" went 3x platinum, sold over 3 million singles,
and crossed over all music genres to become a mainstream hit,
solidifying him as a force to be reckoned with. That same year he also
released "I'm On One" feat. Drake, Rick Ross, and Lil Wayne. Khaled went
on to release the hit single "No New Friends" featuring Drake, Lil Wayne
and Rick Ross, which reached gold status and has sold over 500,000
singles worldwide. DJ Khaled has sold over 15 million singles in his
ABOUT GET SCHOOLED
Get Schooled is an award-winning non-profit organization that directly
engages and motivates students to graduate from high school and succeed
in college. With nearly a million members, Get Schooled offers students
a range of supports including college
advisor text help and digital
content. Get Schooled has developed a track record of success
because it engages with young Americans using the media, technology, and
popular culture that is an integral part of their lives. Named a Fast
Company "Most Innovative Company" for its use of gamification to inspire
and engage young people, Get Schooled was founded in 2010 through a
partnership between Viacom and the Bill & Melinda Gates Foundation. For
more information visit www.getschooled.com.
Viacom is home to premier global media brands that create compelling
entertainment content - including television programs, motion pictures,
short-form content, games, consumer products, podcasts, live events and
social media experiences - for audiences in 183 countries. Viacom's
media networks, including Nickelodeon, Nick Jr., MTV, BET, Comedy
Central, Paramount Network, VH1, TV Land, CMT, Logo, Channel 5 (UK),
Telefe (Argentina), Colors (India) and Paramount Channel, reach
approximately 4.3 billion cumulative television subscribers worldwide.
Paramount Pictures is a major global producer and distributor of filmed
entertainment. Paramount Television develops, finances and produces
original programming for television and digital platforms.
For more information about Viacom and its businesses, visit www.viacom.com.
Keep up with Viacom news by following Viacom's blog at blog.viacom.com
and Twitter feed at www.twitter.com/viacom.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180322006325/en/
Get Schooled/DJ Khaled
Alex Rindler, 212-846-4337
Source: Viacom Inc.
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