New Product Line for the Iconic Franchise will include Toys,
Collectibles, Plush, Novelties and More
NUREMBERG, Germany & EL SEGUNDO, Calif.--(BUSINESS WIRE)--
The Alpha Group LLC, a subsidiary of The Alpha Group, one
of the world's largest developers of animation and toys, and
Nickelodeon, the number-one entertainment brand for kids, today
announced a global master toy partnership for the network's iconic
animated series, SpongeBob SquarePants. The brand-new product
line, which will include toys, collectibles, plush and novelties, is
expected to debut worldwide in 2019.
"It's an honor for Alpha to partner with Nickelodeon for a new SpongeBob
product line that will excite and unite a full spectrum of kids, teens
and millennials," said Brehan Maul, Vice President Marketing, The
Alpha Group LLC. "Kids all around the world have grown up with this
beloved, iconic character. This is an amazing opportunity and we are
planning a full range of SpongeBob collectibles, plush, novelties
and playthings. Stay tuned for what's in store."
"SpongeBob SquarePants is a timeless, iconic character whose humor and
optimism resonates with fans of all ages around the world," said Jon
Roman, Senior Vice President, Toys, Nickelodeon. "Nickelodeon is
thrilled to be working with The Alpha Group on a brand-new global line
of products as SpongeBob's 20th anniversary approaches in
In the coming months, Alpha Group will introduce a SpongeBob
SquarePants product program that will engage today's kids, and the
millennials who grew up with him.
SpongeBob SquarePants has emerged as a global pop culture
phenomenon since first premiering on Nickelodeon in July 1999. The
series has been the most-watched animated program for more than 15
consecutive years and is seen in over 208 countries and translated in
more than 55 languages.
About the Alpha Group US LLC
The Alpha Group US is a wholly owned subsidiary of Alpha
(Guangdong Alpha Animation and Culture Co., Ltd), one of the largest
and most successful animation, toy and entertainment groups in Asia. Our
state-of-the-art design, manufacturing and animation facilities deliver
unparalleled innovation and content to support our toys and licensed
products. With a true global footprint and distribution network that few
others can tout, Alpha has and will continue to see aggressive growth.
We are the new global player in toys and entertainment. Their portfolio
of brands, including Super Wings™, Sky Rover™, Drone Force™,
Regal Academy™ and Screechers Wild!™. http://www.alphatoys.com/
Nickelodeon, now in its 38th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first
in everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, digital, recreation, books and feature films. Nickelodeon's
U.S. television network is seen in more than 90 million households and
has been the number-one-rated kids' basic cable network for 22
consecutive years. For more information or artwork, visit http://www.nickpress.com.
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ: VIA, VIAB).
View source version on businesswire.com: http://www.businesswire.com/news/home/20180201005166/en/
Ltd. on behalf of The Alpha Group US LLC
McHugh, 416-551-0822 x 346
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